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It’s safe to say that beauty trends are constantly evolving year-after-year. One minute we’re strutting our stuff with wavy, lavender locks, the next minute we’re channeling our inner Anna Wintour and rocking a sleek bob with blunt bangs. The same thing can be said about men. Are beards in or are they out? Exactly which style of moustache is en vogue this season?
Are the consumers in America suffering from a beauty identity crisis?
Maybe. Are there stellar beauty business owners (such as yourself) out there to help them conquer this battle? Absolutely.
And we’re here to help you with that. Whether you just opened a beauty business or you’ve been in the biz for years, it’s essential to the success of your business to know which beauty trends your clients are gravitating towards now and what they are eager to try next. A recent survey of almost 17,000 consumers helped shed some light on what people are willing to shell out the big bucks for. Here’s what we discovered.
Here’s something that may surprise you – men and women prioritize beauty and grooming services equally, with 39 percent of Americans saying they partake in services on a regular basis, 42 percent enjoy beauty services when they have extra time, and 18 percent claiming beauty services are a low priority for them. On top of those stats, Americans spend an average of $540 per year on beauty services with women spending $35 per month, while men spend an average of $29.
Those numbers speak for themselves – the majority of Americans want to treat themselves to the services your beauty business offers. You already know who your target demographic is for your beauty business, so let’s break the numbers down by age and gender.
What Women Are Interested In Now As it is to be expected, the top beauty services women currently partake in varies across all age groups. Which beauty services did women partake in at least three times a year?
18-25 year-olds: 70 percent got haircuts, 66 percent got a manicure or pedicure, 47 percent got their hair colored, 47 percent got their hair styled, and 45 percent got their eyebrows threaded or waxed.
26-45 year-olds: 73 percent got haircuts, 62 percent got a manicure or pedicure, 51 percent got their hair colored, 50 percent got their hair styled, and 41 percent got their eyebrows threaded or waxed.
46-65 year-olds: 80 percent got haircuts, 58 percent got their hair colored, 51 percent got a manicure or pedicure, 51 percent got their hair styled