7 Skills to Work On During the #Coronavirus That Will Take Your Beauty/Barbering Business to the Next Level

 

Day 6 of the COVID-19 quarantine, and we’re all wondering what will happen when businesses start back. Will 100% of our clients return? How will their expectation for service change? To prep for our businesses reopening, here are 7 skills that you can strengthen while at home to help set you up for success in the months to come:

  1. Branding skills (hard skill)
    1. If your brand were a person, how would someone describe him/her?
    2. Do you have followers or customers? Which actually generates $ for you?
  2. Social skills (soft skill)
    1. How do you approach a potential client? 
    2. Can you hold a conversation with a stranger that look like you or experience life like you?
    3. Create a list of fire conversation starters to use once social distancing is a distant memory.
  3. Personal skills (soft)
    1. Know that your clients will reflect YOU. If you ever want to know how others see you, just take a look at your clientele. It’s like holding up a mirror.
    2. Know that you will certainly attract who you already are. So take this time to look inward and work on yourself. 
  1. Building clientele with FREE tools (hard)
    1. Do you own your own client data? Or is it uploaded to someone else’s software? Spend this time of “quarantine and reset” to jot down all your client info and create a spreadsheet to keep track of all contact info, service preferences, color formulas, etc.
    2. Definitely leverage free digital tools like Google, Instagram, YouTube, a podcast, Web site or Vlog to engage with clients and develop valuable content that will help attract new clients to you.
  2. Creative + idea skills (soft and hard)
    1. What idea have you been noodling on that you’ve wanted to implement in your business to really wow your clients? Is it new soothing music, monthly appreciation events, mini take-home kits to help maintain the service until their next appointment? Now is the time to coordinate those big ideas so you put them to work ASAP.
  3. Rebuild/build your salon for the client . . . not necessarily for you (soft and hard)
    1. Take a look at your salon or shop ambiance today. Is it welcoming? Is it super clean? Do you provide beverages and/or snacks? Do you ensure a safe space regardless of ethnicity, religious views, race, sexual orientation, wealth or status?
    2. While we’re practicing social distancing, spend 10 minutes in your small business and walk through as if you were the client. Look at the space from the client perspective. What would you change? What would you keep the same? Take this time to edit.
  4. Money skills (hard)
    1. Set your budget up for success. While you’re planning to do more with less, start following the 80/10/10 rule: Live/operate your business on 80% of your income, save 10% and give 10% to someone in need
    2. Reward client referrals with dollars off. Let your clients serve as your walking billboard and reward them with discounted rates when they bring you new clientele!

Anything you feel I left off the list? Commence below and share with your fellow professionals.

 

Dr. Tye Caldwell
Dr. Tye Caldwell

Dr. Tye Caldwell is the Cofounder & CEO of ShearShare, the first on-demand salon and barbershop space rental app. A 26-year industry veteran, master barber-stylist, and salon and barbershop owner, Dr. Tye is recognized as a tech visionary and industry pioneer. His mission is to help beauty and barbering professionals around the world maximize their earnings potential. Listen to his small business wisdom for cosmetologists, barbers, and owners on the ShearShare Youtube channel.